Currently viewing the category: "nonprofit marketing"
charitable donation piggy

Fearing the fiscal cliff? Falling off isn’t the only option for non-profits.

by Val on January 26, 2013 · No Comments

In looking back over 2012, it seems to have been a difficult year for many of our friends leading nonprofit organizations.  The decline in giving tied to the recessive economy compounded by the threat of eliminating the charitable tax deduction caused many to rethink their methods of operation and fundraising.  Millions of dollars that could [...]

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2011 Capital One Bank Dallas YMCA Turkey Trot

Turkey Trot Propels YMCA Toward Reaching Social Goals

by Val on March 22, 2012 · No Comments

Spring is officially here and I love seeing all the runners coming out every day to pound the pavements throughout my neighborhood.  I try to join them as often as I can, and when I do, all I hear is “gobble, gobble!” in my head. Gobble, gobble? Yes.  From memories of the Capital One Bank [...]

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Capital One Junior Achievement Finance Park

Preparing to succeed in the “real world”

by Val on March 6, 2012 · 2 Comments

  I was lucky enough to get invited by Linda Schoelkopf of Junior Achievement of Dallas to a financial literacy press event in Irving, TX last week. Because we at Sunshine Avenue are all about shining a light on the good that social enterprises and their corporate partners are doing in the world, I jumped [...]

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Women in Philanthropy

Creating a Sense of Purpose

by Val on June 27, 2011 · No Comments

For as far back as I can remember, my desire to help people has influenced many of the big life decisions I’ve made.  Whether it was choosing an afterschool activity or picking a major in college, I opted for the choice that would bring meaning to my efforts even when choosing to pursue a degree [...]

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